Fox Sports live broadcasted the opening game of the Bundesliga season 16/17 in VR, but not in Germany. Is that a general sign that the German market is not yet ready for VR? This is not the case! Market intelligence company veed analytics analyzed the State of VR in the Germany video industry identifying already broad activities especially from broadcaster groups:
- 44% of German video services experimenting with VR: A recent study from veed analytics shows that almost half of the German video services have started their VR efforts. Broadcaster groups are clearly leading the VR activities with 83% already offering VR experiences to their customers.
- Documentaries and sports are the prevalent VR genres: veed analytics identified documentaries and sports as the leading genres for VR when analyzing the broadcaster VR offerings. Documentaries are only distributed on-demand, while sport events are also broadcasted live in VR (like Bundesliga or Olympia).
- More than 97% of available VR content is shorter than 10 minutes: Short form VR content dominates the broadcaster VR offerings in Germany. The average duration of available VR content is 3.2 minutes.
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veed analytics is running its Munich based VR Experience Center with access to all relevant devices incl. HTC Vive and Oculus Rift and access to all relevant VR video applications.
The veed analytics team