veed analytics attended the Big Data Symposium hosted by ARD.ZDF medienakademie and IRT.
Bernd Riefler, CMO at veed analytics, gave the keynote speech, “Measuring the Customer” in the context of VoD and streaming services. He highlighted that Big Data is a reality for VoD services! Big Data enables the services to continuously improve the user experience, content aggregation, and even production. For more information, check out this article about the speech!
The keynote was followed by the panel, “Big Data in the Media Industry” with panelists from ZDF, ORF, AGF and UFA. Main discussion points were the harmonization of linear and on-demand measurement and privacy issues.
The veed analytics team