CMO BERND RIEFLER WILL CO-HOST THE NETFLIX EUROPE REVIEW AT CTAM EUROSUMMIT
veed analytics, together with Sand Cherry Associates, will co-host the panel “Netflix Europe Review: Has Expansion Changed the Game for Locals?” at this year’s CTAM Eurosummit.
Duane Dick, Senior Partner at Sand Cherry Associates, together with Bernd Riefler, CMO at veed analytics, will discuss with industry experts if the game has changed for locals after Netflix entered various European markets.
“Almost one year ago, Netflix targeted six new countries in Europe and began rolling out to France, Germany, Switzerland, Austria, Belgium and Luxemburg. Leveraging years of experience with millions of U.S. users and data of their consumption behaviors, Netflix was able to build a superior subscription-based VOD service and continue its unprecedented growth.
But as the Internet TV network races to expand its footprint, what impact has it had on local industry and consumers who eagerly awaited the launch of the new “all you can watch” concept?
Find out in this comprehensive session as global experts evaluate the Netflix European market entry and share insights into what lies ahead.”
Benny Salaets, VP Strategy & Business Development, upc cablecom
Dr. Holger Enßlin, SKY Deutschland
Arno Otto, CDO, RTL Netherlands
Dr. Markus Frerker, Chief Officer Group Content, ProSiebenSat1