INSIGHTS INTO THE GERMAN SVOD MARKET
ProSiebenSat.1 Group’s streaming service maxdome gives itself a refurb on time for their 10th anniversary. The portal now clearly divides its TVoD and SVoD services, introduces recommended access to its vast portfolio, and rounds it out with a new user interface, which bears comparison with national and international competitors.
Maxdome divides its service into the monthly subscription package “maxdome paket” and the TVoD service “maxdome store”. With the design-update, users will now receive recommendations and guidance provided by a team of seasoned experts.
The Q1/16 veed analytics SVoD benchmarks confirm the leading position of maxdome in terms of quantity, as they offer many more assets than offered by their competitors. All services started to limit the number of movie assets while increasing the number of series. Netflix and Amazon shifted their movie portfolios to general hits, while maxdome kept its stronger local focus. Beside its originals, Netflix has the strongest series portfolio and is closely followed by Sky and maxdome.
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The veed analytics team