RISING COMPETITION IN THE GERMAN OTT MARKET
The Swedish OTT live TV service Magine has left its beta phase in Germany and entered the market. Magine started with a pretty competitive offering, as a benchmark analysis by veed analytics shows. Magine is the first service in Germany offering an easily accessible backwards EPG at least for some channels, combined with currently free access to all relevant private channels in Germany. According to Thies Haase, VP Product of veed analytics, “the crucial step for Magine will be to attract rapidly a critical number of loyal users and manage to convert them into paying subscribers for future packages”.
veed offers unique international video service analytics. Secondary information, hands-on testing of services, and extensive market experience are mashed together to generate unique insights. “veed enables our subscribers to perform relevant analysis evaluating the market potential of Magine in Germany” explains Bernd Riefler, CMO of veed analytics.
The veed analytics team