IT’S GETTING CROWDED IN THE GERMAN OTT SPACE.
Burda launches a Linear TV extension for its leading German journalistic TV program guide, TV Spielfilm, taking into account: changing reception behaviors of today’s TV viewers and the growing market for OTT services.
The streaming service is to combine access to Live TV with program reviews and recommendations, as well as a social media connection to push content exchange. Thus, a larger reach of consumer groups throughout all devices can be gained and promoted to advertisers.
The subscription price point for the premium tier of €9.99 per month is higher than the 6,99€ of its direct competitor, MagineTV, but similar to Zattoo. TV Spielfilm claims a competitive advantage through its established Electronic Program Guide (EPG) and its high journalistic quality, while already having a vast digital reach.
Competitive insights:
Zattoo – so far – offers the strongest freemium product with a large selection of channels (66 SD/27 HD in its premium package). Zattoo even integrates 2 HD channels in their freeoffering. TV Spielfilm enters the market with a well selected Premium Package, including 59 SD channels and 29 HD channels, and provides the strongest HD offering compared with Zattoo and Magine.
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The veed analytics team!